In a world that moves fast and rarely pauses for reflection, few people manage to build something meaningful while staying grounded. Judith Fetzer, the Montréal-based entrepreneur behind Cook It and host of the acclaimed podcast Un Café Avec Judith, has done exactly that.
Her journey isn’t just about launching one of Canada’s top meal-kit companies. It’s about living intentionally, embracing creativity, and finding balance in the chaos of modern life, values that resonate with anyone striving to blend ambition and wellbeing, travel and home, work and purpose.
Mentions & Profiles
- Behance – Judith Fetzer
- Product Hunt – Judith Fetzer
- Yoomark – Animatrice du podcast Un Café Avec Judith
- TechDirectory.io – Judith Fetzer (Profile)
- IntenseDebate – Judith Fetzer
- Pinterest – Un Cafe Avec Judith
From Startup to Staple: How Cook It Changed the Way Canada Eats
Before meal kits became a global trend, Judith Fetzer and her co-founders had a simple but powerful idea: make home-cooked meals easier for busy families without sacrificing quality or sustainability.
In 2014, they launched Cook It, one of Canada’s very first ready-to-cook meal-kit brands. The concept took off quickly. Each week, subscribers received locally sourced ingredients and chef-designed recipes, a convenient, eco-conscious way to rediscover the joy of cooking at home.
For Fetzer, though, it was never just about food. It was about creating a lifestyle that encouraged people to slow down, gather around the table, and reconnect, with good meals, good company, and themselves.
From humble beginnings in Montréal, Cook It grew into a nationwide brand known for its commitment to reducing food waste, supporting local producers, and celebrating the richness of Québec’s culinary scene. In many ways, it’s a love letter to the province’s culture of creativity and care, one that mirrors its founder’s own values.
A New Kind of Leadership
Entrepreneurship wasn’t always part of Judith’s plan. But her curiosity and drive led her to explore how she could make everyday life simpler and more meaningful for others. What started as a business challenge soon became a personal mission: to prove that success can be built on kindness, balance, and community.
As Cook It grew, so did her impact. Fetzer became a role model for aspiring entrepreneurs across Québec, especially women carving their place in traditionally male-dominated industries. Her leadership style is refreshingly real: she talks about the mental load of entrepreneurship, the fear of failure, and the importance of designing a business that fits your life, not the other way around.
When she appeared on Dans l’œil du dragon, the Québec version of Dragon’s Den, audiences were drawn to her mix of confidence and humility. She later returned as a guest “dragon,” offering the same authenticity she brought to her own journey.
The Power of Conversation: Un Café Avec Judith
As her entrepreneurial success grew, Fetzer found herself craving deeper conversations, the kind that happen over coffee, when people drop their guard and speak from the heart. That’s how Un Café Avec Judith was born.
Her podcast invites leaders, creators, and dreamers to share the real side of their stories: the doubts, the turning points, the lessons learned. Each episode feels like sitting across from a friend who isn’t afraid to talk about the messy parts of success, burnout, imposter syndrome, and the courage to start over.
What makes the podcast special is its tone. It’s not just about business advice, it’s about human experience. Listeners hear stories of resilience and rediscovery that often sound like the emotional side of travel: moments when you lose direction, only to find yourself somewhere unexpected but exactly where you’re meant to be.
Rooted in Québec, Inspired by the World
Even though her work keeps her in Québec, Judith’s story feels universal, a reminder that you don’t have to travel across continents to live a meaningful, adventurous life. Her kind of adventure is found in creativity, connection, and courage.
Through Cook It, she celebrates local culture and food in a way that connects people across Canada. Through her podcast, she travels through ideas and human stories, exploring identity, purpose, and passion with every guest.
Her journey also mirrors what many travelers discover abroad: that authenticity and empathy are the most powerful currencies we have. Whether you’re running a business, starting a new chapter, or simply trying to live more intentionally, Judith’s philosophy resonates, slow down, stay curious, and keep learning from every encounter.
A Lesson in Balance
Behind every milestone, Fetzer has faced the same challenges as anyone chasing big dreams. There were moments of doubt, long nights, and times when everything seemed uncertain. But instead of hiding those struggles, she talks about them openly, both in interviews and on JudithFetzer.com, her personal website, where she shares reflections on leadership, purpose, and self-growth.
She reminds her audience that ambition and well-being aren’t opposites, they’re partners. Her story encourages readers and listeners alike to redefine success, not as endless hustle, but as the freedom to choose what truly matters.
The Intersection of Food, Community, and Storytelling
What ties all of Judith Fetzer’s projects together, from Cook It to her podcast, is a shared thread of human connection. Cooking, like storytelling, brings people together. It’s about shared experiences, memories, and emotions.
In that sense, Judith’s career is a kind of cultural travel, one that explores how everyday rituals like meals or conversations can bridge differences and spark inspiration. Her projects celebrate both the local and the universal, reminding us that creativity can be found anywhere , even in the small, simple moments we often overlook.
Why Her Story Matters
For travelers, entrepreneurs, and dreamers alike, Judith Fetzer’s story carries a valuable reminder: adventure doesn’t always require a passport. It can be found in courage, the courage to start something new, to share your voice, or to redefine your own path.
Her work with Cook It encourages people to experience food as culture. Her podcast Un Café Avec Judith invites us to explore the journeys of others. And her personal story reminds us that every new project, conversation, or idea can be its own form of travel, one that takes us deeper into understanding ourselves and the world around us.
Looking Ahead
As Cook It continues to grow and expand across Canada, Fetzer remains focused on authenticity. She’s not chasing trends or quick wins, she’s building longevity through purpose and connection. Whether she’s developing new product lines, mentoring young entrepreneurs, or recording thoughtful interviews, she approaches every project with the same grounded optimism that started it all.
And while she may not be packing a suitcase every week, Judith Fetzer embodies the very essence of travel, curiosity, openness, and the belief that every journey, big or small, can change you.
Final Thoughts
For those who love discovering stories of people who follow their passions and make a lasting impact, Judith Fetzer’s journey is a refreshing reminder that success doesn’t have to come at the cost of authenticity.
You can explore more about her work and philosophy on JudithFetzer.com and tune into her inspiring podcast Un Café Avec Judith for conversations that feel like sharing coffee with a close friend, honest, grounded, and full of life lessons.
Because sometimes, the greatest adventures don’t happen on faraway shores. They start right where you are, with an idea, a conversation, and the courage to create something meaningful.